02 / PSI Software
Supporting a Brand Transition
Across Web and Marketing
Contributing visual assets and communication materials during a brand transition and website renewal.
The challenge
Keeping communication consistent through change.
A brand transition reaches beyond a website. Presentations and marketing materials also need to apply the updated identity consistently, so the company’s visual communication stays connected across formats.
My contribution
Helping the updated identity work across touchpoints.
I contributed during PSI’s rebranding and website renewal, creating visual assets for the renewed website and supporting the application of the updated identity across digital and marketing materials.
My work included presentations and marketing communication within an existing team. I contributed to the process; the identity, logo and website were the work of the wider team.
The process
Apply a shared visual direction.
- 01
Work within the identity
Use the updated brand direction as the foundation for the visual materials I contributed.
- 02
Adapt across formats
Create visual assets for the website, presentations and marketing communication.
- 03
Contribute as a team
Support consistent application of the identity within the ongoing rebranding and website-renewal process.
Deliverables
Web assets and marketing communication.
- Visual assets for the renewed website
- Presentation materials applying the brand direction
- Digital and marketing communication assets
Brand context
Part of a shared identity.
The PSI corporate logo and website illustrate the shared brand direction I worked within.
